Zatwsho LLC Case Study Example | Topics and Well Written Essays - 1250 words

Zatwsho LLC - Case Study Example The report also discusses about the kind of ownership that family business should have. Target market of the product has also been defined along with a memo to promote the company’s offerings in a better way. In the end of the report, recommendations have been given to improve the website of Zatswho. QUESTION # 1: Tips for Making Family Business Successful: There are several things that are to be considered in order to make a family business successful. One of the main tips to make a family business successful is that the roles and responsibilities of the partners or family members should be clearly defined and every family member should know what their responsibilities are and what they are supposed to do. Pitfalls That Should Be Avoided To Make Family Business Successful: It is important for every business to grow with the passage of time and in a family business, a stage comes when the growth of the business becomes static and at this point of time it is important to seek a dvices from outside advisors or people who are not in the family so that the business could have some fresh ideas and it could start growing again. QUESTION # 2: Because there are two people involved in the business therefore it is recommended to have a partnership rather than sole proprietor. As the business would be a partnership therefore the agreement of both Cooper and Schwinoff would be required while taking important decisions. QUESTION # 3: The target market of Zatswho would be parents and grandparents as they would be using these cards to teach their kids about their family members. However other target markets of the product could be day care centers and schools as they could use these cards to make kids recognize different important personalities and even cartoon characters. Along with this the target market of the company also includes the fundraising organizations, special needs children, and adults with the problem of memory loss. QUESTION # 4: Zatswho LLC January 20, 2012 To: Cooper and Schwinoff From: Subject: Proposing Guerrilla Marketing Strategy for Zatswho LLC Guerrilla marketing strategy has become important for the businesses in this highly competitive world, especially for the businesses which are targeting specific and small market segments (Levinson, 2007), as in the case of Zatswho. The company is mainly targeting the grandparents and parents who like to play with their grandchildren and children and the same time wants to increase the memory of the children. Apart from this other target markets include children with special needs, day care centers, schools, fundraising organizations, and seniors with the problem of memory loss. In order to capture the target markets and attract them it is essential for the company to come up with some unique and out of box marketing strategies. The company can go for price discount and cheaper goods strategy, as the target market will not be willing to spend much on such playing items. This strategy of price discount can be supported by different limited time promotional activities like: Placing colorful sticky notes consisting information about the game in the children stores and shops. Holding competition through social media for suggesting best game which can be played using these cards. Different posters can be placed at schools, day care centers, and playing grounds in order to attract more market. Hold different competitions at shopping malls, schools, and playing grounds in which judging the children on the ability of their quickly identifying the pictures. Partnership with some chocolate or confectionary company and come up with special packages. All these promotional acti

Personal Development Plan Essay Example | Topics and Well Written Essays - 1750 words

Personal Development Plan - Essay Example This requires funds, which are not always available. In this case, I will have to prove to an organization that my research is in accordance to the vision of their company and aiming at improving science and technology in the country. Attaining this chance will give me a good chance to d my research work. I will also be able to get first hand skills and opportunities. I will also be able to improve m communication and social skills within the company of my research. This will widen the scope of my knowledge and I will be able to learn various challenges individually. Apply for lots of jobs in my field of study. Engage in internship and volunteer jobs within my field of career and my dream working stations. Engage in 8 hours lecturing within a week in the University to improve my teaching skills and solicit for a job while still seeking for a job Securing these two jobs will be a dream come true. I will be able to put my practice at work. I will also be able to improve my communication status. My living standards will also improve, as I will be under payroll. I will also be able to meet various opportunities in my field of operations After securing good grades at master’s level, it will be easy to pursue my doctorate degree. This includes applying well within the stipulated time. I will also ensure that all the necessary requirements are available on time and above all that, I am qualified for the position to further my studies. Owing to good experience at field work I will ensure I work hard and pass my exams and learn more from the course You should identify the level where on the scale you think you are and also comment on what evidence your assessment is based in the space beside each component part of the skill. Evidence needs to be hard evidence eg results or feedback from tutors or employers. I have good communication skills especially since I am a trained teacher through my field of agriculture